How a Persona Is Built
A persona begins as a conversation. Through unstructured interviews with the subject and the people who love them, paired with photos, letters, recipes, recordings, and other artifacts, we build a layered, faithful representation of who they are.
Long, conversational sessions, no clipboard, no script.
Photos, letters, recipes, journals, voicemails, video clips.
Stories from the people who knew them in different chapters.
The places, eras, and communities that shaped them.
The Persona Model
A single life, represented through a governed architecture.
Behind each persona is a layered, governed system that moves from the science of identity, through a faithful representation of the person, to evidence, governance, and measurable authenticity, always under consent and human oversight.
The specific models, methods, and scoring inside each layer are proprietary and shared only under confidentiality with our partners and within our research proposals.
"The Leap of Faith, 1993."
Photos · Letters · Recipes · Recordings · Heirlooms
The Persona Model
Wisdom · Memory · Voice · Connection
The Persona
Eleanor Grace Mitchell
b. 1958 · Matriarch · Educator
"Every memory worth keeping is a kindness waiting to be passed on."
Our Commitments
A persona never confabulates a memory. When asked about something it does not know, it says so, in their voice.
The subject (or their family, after passing) controls what is captured, who can hear it, and when stories are released.
Identity, story, voice, belief, artifact, and rule, all woven together. No single layer can stand alone.
A persona deepens over time as more family contributes more memories. It is a living archive, not a one-time snapshot.
